Yes, you would wonder at the name of Sunday Riverfront Market; it is new name of રવિવાર ગુજરી held over the stretching bank of Sabarmati river at the end of Ellisbridge. It looks almost like a sprawl spread with colorful things. It is famous for economic sale. Everyday household things, cosmetics, stationary, apparel, gymnastic equipment, books, audio-video musical instruments, livestock such as goats, sheep, pets like rabbits, birds, you just name, it is sold here. The prices are comparatively cheaper than the mainstream markets of other areas of Ahmedabad.
You would say that what is new in this information because you already know it. Of course the things I mentioned above might be long familiar with the people of Ahmedabad and nearby areas of the so called mega city. Then we also know the fact that Ahmedabad city is divided geographically in two divisions divided by the Sabarmati river. These divisions can be called new city and old city; the privileged class and non privileged class. The Riverfront Market falls into the old city. The things sold here are tell the stories of other Ahmedabad. The buyers and sellers in this market are the lower middle class, some are even below that. These are laborers, vendors, waste paper collectors, auto rickshaw drivers, house wives, and the free lance visitors.
These working class people cannot afford to buy things from the towering malls of the city. The security guards at the mall might not allow these easily identified people enter the malls. Moreover these people too are not used to A.Cs. They do not understand the price tags. They still prefer haggling over the prices of the products. They still prefer to buy less and roam more because of their non digital purses. They do not have cravings to buy the standard items.Their amenity depends on chance. For instance, eye catching old coffee mugs entice one to buy, though the quality depends on one's luck.
But is not online buy so easy now days. You even need not go to any shop. Just sit home, place an order and the product is at your door! Well these people do not understand the online culture. They are not part of smart Indians; as we couched in the beds think ourselves to be. Many of them live under the open bridge. They still trust those who look like them. Therefore this offline business is not for e-citizens. It is face to face business in which blunt communication occurs. It is the spontaneous sale where yours words matter. It is home to the thousand of outdated books mainly haunted by that educated class which is not satisfied with the Wikipedia world and unable to buy the latest editions.
The Riverfront as we know is a new development for the city river. It is commendably co-adventure of AMC and the government. From the above of the Ellisbridge one would find both opposite banks physically same. But the visits and their motifs on these opposite river banks still differ. Along the Ashram Road the river bank a picnic place. The opposite riverbank, along which the Riverfront market is held, is for livelihood. The sellers must hope to perform well so that they can also someday visit the picnic bank of the river. The river unbiased fulfill the needs of both sides.
You would say that what is new in this information because you already know it. Of course the things I mentioned above might be long familiar with the people of Ahmedabad and nearby areas of the so called mega city. Then we also know the fact that Ahmedabad city is divided geographically in two divisions divided by the Sabarmati river. These divisions can be called new city and old city; the privileged class and non privileged class. The Riverfront Market falls into the old city. The things sold here are tell the stories of other Ahmedabad. The buyers and sellers in this market are the lower middle class, some are even below that. These are laborers, vendors, waste paper collectors, auto rickshaw drivers, house wives, and the free lance visitors.
These working class people cannot afford to buy things from the towering malls of the city. The security guards at the mall might not allow these easily identified people enter the malls. Moreover these people too are not used to A.Cs. They do not understand the price tags. They still prefer haggling over the prices of the products. They still prefer to buy less and roam more because of their non digital purses. They do not have cravings to buy the standard items.Their amenity depends on chance. For instance, eye catching old coffee mugs entice one to buy, though the quality depends on one's luck.
But is not online buy so easy now days. You even need not go to any shop. Just sit home, place an order and the product is at your door! Well these people do not understand the online culture. They are not part of smart Indians; as we couched in the beds think ourselves to be. Many of them live under the open bridge. They still trust those who look like them. Therefore this offline business is not for e-citizens. It is face to face business in which blunt communication occurs. It is the spontaneous sale where yours words matter. It is home to the thousand of outdated books mainly haunted by that educated class which is not satisfied with the Wikipedia world and unable to buy the latest editions.
The Riverfront as we know is a new development for the city river. It is commendably co-adventure of AMC and the government. From the above of the Ellisbridge one would find both opposite banks physically same. But the visits and their motifs on these opposite river banks still differ. Along the Ashram Road the river bank a picnic place. The opposite riverbank, along which the Riverfront market is held, is for livelihood. The sellers must hope to perform well so that they can also someday visit the picnic bank of the river. The river unbiased fulfill the needs of both sides.
No comments:
Post a Comment