Kite Accidents

    India is well-known for the rich circulation of festivals throughout 365 days. Diwali, Holi, Onam, Eid, Christmas, Navratri etc, are some of the popular seasons of festivities where the celebrations last for more than a single day.

 

    The Kite festival also known as 'Makar Sankranti' in Gujarati, is fondly celebrated across Gujarat with kite flyers locking horns in a battle of kites. Heavy kites with glass-powdered thread are preferred to balance against the fury of mighty winds. 

 

    Although festivals are for celebration, incidents take no time to turn into horrible tragedies. A number of accidents happening during kite festivals are due to carelessness. Falling strings injuries, slips from terrace, brutal collisions while catching a kite are some of the popular instances of kite accidents. 

 

    Birds, bikers, street walkers are some of the common victims of the falling string. A sharp thread into wings of a bird can fatally damage and even be a cause of painful death. The falling threads fall on riders' heads and throats causing them to lose control of bikes into deadly accidents. 

 

    69 people had fallen from the terrace and 63 were injured from kite string last year 2022, reported the Deccan Herald. Public notifications are out at all the levels indicating the do's and don'ts for the festival. Bird rescue teams are also working round the clock for help. 

 

    Careful enjoyment can save oneself and others from injuries. Happy Utrayan in advance. 

 

 

Hold U So Close '2022'

    How easier it's in vogue today to part away from the past heartfelt memories in hope of the yet unfelt! Yes, I am talking about 2022-2023. It is but natural to feel for the passing year's passing emotions on the verge of the upcoming New Year. But would not a simple one linear 'goodbye 20-20 to happy new year' phrase be an insult to the heaps of joyous moments dear to our chest. 

    No no. I would not be able to say one linear goodbye to this heartfelt, still beating 2022. In fact, 20-20's attachment will be even felt during the next year's writing dates when many like me will mistake to still write 2022 instead of 23. 

    The year 2022 is not simple four digits to me, its been alive throughout the year. The unrelenting efforts to gain something seemingly valuable only to find it a dilemma of freedom and bondage altogether later; the sad break away from the youthful sparky eyes full of blood; the desperations of finding something meaningful from the catalogues of books followed by the lazy tea break; tax-free exchange of laughter suddenly forgetting all one's problems. 

    Ah, I just hold the feel of a starting line of the daylight song in Maroon 5 album. 

    "And When the daylight comes I will have to go

But tonight I am gonna hold you so close".

    Goodbye 2022.

Quotes

 1: Economics/Economy

(i) Never spend your money before you have earned it. -- Jefferson

(ii) Government's view of the economy could be summed up in a few short phrases: if it moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidize it-- Reagan

2: Education

(i) An investment in knowledge pays the best interest-- Benjamin Franklin

(ii) Education is the most powerful weapon which you can use to change the world--Nelson Mandela

(iii) Live as if you were to die tomorrow. Learn as if you were to live forever.-- Mahatma Gandhi

3. Globalization 

(i) Ensuring that the benefits of globalization are shared widely remains a challenge--Shusma Swaraj

(ii) We need a greening of globalization-- Sigmar Gabriel

4. Environment

(i) It is critical for us to cultivate consciousness and compassion toward our environment, create awareness, galvanize people and build sustainable innovations for sustainable development.--Dia Mirza

5. Sustainable development

(i) What pleases me most is that sustainable development is on everybody's agenda now-- Maurice Strong

(ii) Simply put, girls and women are the keys that will unlock sustainable development. They are also at the center of the healthier and more resilient societies we desire.--Tedros Andhanom

6. “Every charitable act is a stepping stone towards heaven.” - Henry Ward Beecher

7. When I is replaced by We, even Illness becomes Wellness.”… Malcolm

8. “Earth provides enough to satisfy every man’s needs, but not every man’s greed.” -MAHATMA GANDHI

9. “The time is past when humankind thought it could selfishly draw on exhaustible resources. We know now, the world is not a commodity."-French President, François Hollande

Feel Calm...

Have u ever heard people talk of peace, calmness, shanti etc,. words? As in T.S. Eliot's masterpiece poem 'The Waste Land' has this line of repeated words where it proclaims for shanti, shanti, shanti. Have u ever tried to feel at peace and failed continuously? If so then this writing may be helpful to you.

There have emerged two types of human heroes in our civilization. Those who fought with nature to tame it adaptable to human comfort. The others were those who willfully surrendered to it in order to make themselves more adaptable to nature. 

The emergence of peace has direct relation with the type of person or personality one owns. Broadly said, those who are satisfied with the way things are they are often at peace with than those who constantly struggle to change the ways. 

   The feeling of calmness differs from the talk of calm. Usually people are advising each other to keep calm, have patience, be peaceful etc,. But where does the feeling of calm come from? If observed consciously it is seen arising from within like any other feeling.

The definition of feeling of calm may help understand it better. Normally feeling calm would mean to be mentally relaxed and satisfied with one's current state. However, a more sophisticated understanding of feel calm would be an awareness and acknowledgement of one's present state.  

Do you ever realize at which portion of time you feel most relaxed and calm in your day? Mostly during sleep if I am not wrong. Why sleep? Actually, we are not even fully aware of the feeling of calm during sleep? It means we feel most calm when there is a least thinking process in our brain. 

Various neuroscience studies have shown that the brain uses more than 20% of the total oxygen that we breathe in. Our brain is more alert during the day compared to night. We feel more relaxed during night as our brain consumes maximum oxygen while mostly staying on non-alert mode. It's almost like a mobile phone placed in a charging mode. 

Apart from sleep one feels calm from every natural intake and discharge of sensory requirements. For instance, eating, drinking, sitting, doing potty, sexual acts etc,. Of course these feelings of sensory pleasure and satisfaction derived there from are intermittent and in chunks. Only the period of calm during sleep lasts comparatively long.

All said, unconscious feel of calm totally differs from the conscious one. Conscious calm is more soothing, lasting and joyful. Normally, 99 percent of human brains are not trained to feel conscious calmness. The thinking mind is the biggest barrier to conscious calm. A thought process often runs parallel to breathing and our oxygen is continuously drained rendering a constant dualism within us. 

If one observes one's thought process and breathing simultaneously, one will instantly realise the fact that conscious breathing and conscious thinking cannot coexist. At least one process must go unconsciously. To my notice, they both go unconscious most of the time. Neither are we consciously breathing not thinking. This creates a boiling pot inside our body. 

Peace of mind cannot be realised without properly realising one's breathing and thinking. Thinking being the barrier to peace must give way for peace to emerge. And the feel of calm never pours in, it grows up from within. Efforts of getting calmness with help of mind often go in vain because of the lack of awareness. 

A mind without thoughts may be the treasure of peace. A typical peace which flows in and in. More sound and lasting like a full blown flute note. It's not only understood but realised. One literally feels it like any other sensory pleasure. 

Life To Me...

    Often asked, answered and yet remained unanswered, one of the most unsatisfactory answers that belongs to the ever eager question 'What is life?'. 

    How simply people say that life is a joy/ a test/ a play or many such words. But really, is life these or any other words that may click your mind right now? Don't we feel that what we define life exactly turns the opposite next moment? And how many of the answers are our own? Don't we continuously own the borrowed treasure of knowledge from all type of media? 

    First of all, let us clear what do we exactly mean by the question about life. Linguistically, the word life is a noun made up of four letters--L,I,F,E. Now most of our answers for life are like extracting meaning out of the letters, sounds, grammar and ultimately the language that too based on out one dimensional experience and understanding felt by our senses.

    I think an understanding of our communication capabilities may help us realizing our limits of realizations of every thing around us as we are mostly mistaken in generalizing every term, every word, notwithstanding the word life. There are about 7 billion persons on the planet today and uncountable other living creatures in constant fluctuation of living and non-living matters. Rajnish Osho says that 99 percent of the time we are a bundle of thoughts. We are what we think and most of the time we think. 

    Our every questions for everything have sprung up from our curiosity to know each and all. To satisfy our desires of knowledge we have developed a communication system through which we try to explain and understand. Human communication system propelled by the language often falls short to explaining anything fully. Our most capable senses hearing, eyesight, smell, touch and taste give us a limited experience. Therefore, a child may delight looking at the moon and a mature man may find it something else. 

    The above mentioned example shows that our every single experience is unique; our apprehensions of things; our interpretations of things, realizations of things are totally different. Then how come we desire for a universal answer to the word LIFE.

    The distasteful truth is that we are not fully aware of our own selves and we want to win answers of infinity. There can be no answer to life or any other curiosity as both our realization and communication are too limited to answer anything in full for us.

    LIFE is not a question to answer. That being said life is also not anything our language can pose before us. If questions were so important than a frog living in a well is happier  than us not ever knowing what is life. There is a difference between something being and thinking something. What we do is we think something whereas that thinking and understanding of that thing are limited. As soon as we start thinking we are broken away from being. The interpreter comes between I and the object. In that case we are more thinking and less being so the more thinking impacts a little on our being. For example, there is a difference between we sit in a car and we think we sit in a car. And then we sit in another car whose experience will be completely different than the previous sitting. This shows that every new experience of our sitting in a car may be an addition to our understanding of a car. Can we ever be able to answer our car experience fully? And would not it be ever changing even if we have answered it once and for all?

    LIFE is same way an experience ever changing for every single individual. It cannot be one of the bundle of answers that we carry in our sheath based on our limited experiences. 

Basics of tribes

    A small or large group of persons residing in geographical isolation usually having primitive agricultural practices, and low level of infrastructure facilities can be termed as a tribe. Adivasi term is believed to be originated in the 1930s in Chhota Nagpur region of Bihar.

    The Merriam Webster Dictionary  defines “a social group made up of many families, clans or generations that share the same language, customs and beliefs" as a tribe.

   A tribe is defined as "a group of people, often of related families, who live together and share a common language, culture, and history, especially those who do not dwell in town or cities" by the Cambridge Dictionary.

    The tribe is a well-bounded and self-sufficient group with its own distinct language, culture, history, territory etc. Tribes have generally no or little contact with outside societies. 

    Earlier tribes wholly depended on hunting and gathering but now they are seen doing agricultural activities, animal husbandry, traditional business and other manual work. 

    There are more than 700 tribes notified under Article 342 of the Constitution of India. Some special privileges are given to the tribes to enable them to use their rights as citizens of India.

   As per the Census 2011, there are 1210568 numbers of tribal persons which make 8.61 % of all people in India. They are among the most marginalised and vulnerable communities in the nation, with a high level of poverty, illiteracy, unemployment, sickness, and landlessness.

    Spread across the country, the tribes of India represent a diversity of the nation. They are different from not only the non-tribal persons but also within tribes there are many clans, sub clans and races. Their variegated culture consists of many languages, colloquial, ethnic rituals and social practices. 

    The tribes are one of the most underprivileged sections of Indian society. 

    

PhD work plan 2022

By carefully examining tribal-related content on the websites of Indian English dailies, this research work aims to investigate the function of English Dailies Websites in the promotion of messages of tribal empowerment and development. For this purpose, the researcher will study tribal-related content of five websites on English dailies for one year, from January 1st to December 31st, 2022. All the date-wise content will be classified and categorized in a tabular form with the help of an Excel sheet.

There will be five chapters in this thesis overall. The introduction will be the first chapter in which a brief history of tribal society and the press of India will be given. The researcher will attempt to compile a brief history of the development of Indian news websites. It will trace the development of the five English-language daily websites The Hindu, The Indian Express, The Times of India, The Telegraph, and Hindustan Times. For this purpose, the researcher will use online sources and books from libraries.

Review of the literature will be the second chapter. It will aim to study and summarize other research studies on tribal and online platforms. Inflibnet Shodhganga will be the major source for studying the theses for previous works done in this field. The researcher will visit the libraries of various universities.

The third chapter will be titled "Research Methodology." This chapter will provide a thorough explanation of the content analysis method. The fourth chapter will analyse the information gathered in order to draw conclusions. The research questions will be compared to the findings from the data analysis.

The editors and other related persons will be interviewed by semi-structured questionnaires.

Middle Class Joy

    Often wonder if anyone cares to heed to your moaning whiles. Words without action and complaints without results are in vain.  Or they often say that there are no blacks and whites but how long can one's cheek be blush to the emotionless slaps?

    And indeed there are creatures like humans out there with knowledge of two tenses only. That people even do not get enough food a day is the ultimate solace amongst the salaried jobbers. Here at least every day they have a middle class luxury of calculated love, lust, friendship and enmity too. Can hate be hate and love be love for the middle class jobbers? 

    Of course scope of expression is bound by the income capacities but so are the capabilities of the joy.

Directorate of Advertising and Visual Publicity (DAVP) in Gujarati language

ડીએવીપી-એક ટૂંકો ઇતિહાસ

ડિરેક્ટોરેટ ઓફ એડવર્ટાઇઝિંગ એન્ડ વિઝ્યુઅલ પબ્લિસિટી (ડીએવીપી) ભારત સરકારના વિવિધ મંત્રાલયો અને વિભાગો માટે બહુ-મીડિયા જાહેરાત અને પ્રચાર હાથ ધરનાર નોડલ એજન્સી છે.આ ઉપરાંત કેટલીક સ્વાયત્ત સંસ્થાઓ અને તેમની જાહેરાતોને લગતું કામ ડીએવીપી કરે છે. એક સેવા એજન્સી તરીકે, તે કેન્દ્ર સરકારના વિવિધ મંત્રાલયો વતી પાયાના સ્તરે સંચાર કરવાનો પ્રયાસ કરે છે.

ડીએવીપીનું ઐતિહાસિક મૂળ બીજા વિશ્વયુદ્ધના સમયમાં શોધી શકાય છે. બીજા વિશ્વયુદ્ધના આરંભ પછી તરત જ ભારતની તે સમયની સરકારે ચીફ પ્રેસ એડવાઇઝરની નિમણૂક કરી હતી. બીજી અન્ય બાબતો ઉપરાંત જાહેરાતની જવાબદારી મુખ્ય પ્રેસ સલાહકારની હતી. મુખ્ય પ્રેસ સલાહકાર હેઠળ જૂન ૧૯૪૧ માં જાહેરાત સલાહકાર (Advertising Consultant)નું એક પદ તૈયાર કરવામાં આવ્યું હતું. આ રીતે ડીએવીપી ની શરૂઆત થયી હતી.

માર્ચ 1, 1942ના રોજ એડવર્ટાઇઝિંગ કન્સલ્ટન્ટ ઓફિસ માહિતી અને પ્રસારણ વિભાગની જાહેરાત શાખા(Publicity Wing) બની. તેના કાર્યક્ષેત્ર, કાર્યો અને પ્રવૃત્તિઓમાં વિસ્તરણ બાદ, આ જાહેરાત એકમને(Publicity wing) 1 ઓક્ટોબર, 1955ના રોજ માહિતી અને પ્રસારણ મંત્રાલયની એક સંલગ્ન ઓફિસ જાહેર કરવામાં આવી હતી. અને આ રીતે  આ ઓફિસનું નામ ડિરેક્ટોરેટ ઓફ એડવર્ટાઇઝિંગ એન્ડ વિઝ્યુઅલ પબ્લિસિટી (ડીએવીપી) રાખવાંમાં આવ્યું.

ડીએવીપીને 4 એપ્રિલ, 1959ના રોજ વિભાગના વડા તરીકે જાહેર કરવામા આવી. આ ઘોષણાના આધારે ડીએવીપીને નાણાકીય અને વહીવટી સત્તાઓ સોંપવામાં આવી હતી.

ડીએવીપીની ભૂમિકા:

ડીએવીપી વિભાગ વર્ષોથી સામાજિક પરિવર્તન અને આર્થિક વિકાસના ઉત્પ્રેરક તરીકે કામ કરી રહ્યું છે. તે સામાજિક-આર્થિક વિષયો પર જનતામાં જાગૃતિ લાવવામાં, વિકાસલક્ષી પ્રવૃત્તિઓમાં તેમની ભાગીદારી અને ગરીબી અને સામાજિક દુષ્ટતાઓને નાબૂદ કરવામાં મહત્વની ભૂમિકા ભજવી છે.

ડીએવીપીના નીચે મુજબના કાર્યો:

1. કેન્દ્ર સરકાર માટે મલ્ટી મીડિયા એડવર્ટાઇઝિંગ એજન્સીના કાર્યો કરવા.

2. કેન્દ્ર સરકારના મંત્રાલયો/વિભાગોની મીડિયા ઇનપુટ્સના ઉત્પાદન તેમજ સંદેશાઓ/માહિતીના પ્રસાર સહિત તેમની પ્રચાર જરૂરિયાતોને પહોંચી વળવા માટે સેવા એજન્સી તરીકે કામ કરવું

3. કેન્દ્ર સરકારના વિભાગોને સંદેશાવ્યવહાર વ્યૂહરચના/મીડિયા યોજનાઓ ઘડવામાં મદદ કરવી અને બહુ-મીડિયા(multimedia) સહાય પૂરી પાડીને તેને પાયાના સ્તરે અમલમાં મૂકવામાં મદદ કરવી.

ડીએવીપી દ્વારા ઉપયોગમાં લેવાતી સંદેશાવ્યવહારની ચેનલો છે:

• જાહેરાતો - પ્રેસ જાહેરાતો જાહેર કરવી
• પ્રદર્શનો - પ્રદર્શનો મૂકવા
• આઉટડોર પબ્લિસિટી - હોર્ડિંગ્સ, કિઓસ્ક, બસ પેનલ્સ, વોલ પેઇન્ટિંગ્સ, સિનેમા સ્લાઇડ્સ, બેનર્સ વગેરેનું પ્રદર્શન.
• છાપેલી પ્રસિદ્ધિ - પુસ્તિકાઓ, ફોલ્ડરો, પોસ્ટરો, પત્રિકાઓ, કેલેન્ડરો, ડાયરીઓ વગેરે.
• ઓડિયો અને વિઝ્યુઅલ પબ્લિસિટી - સ્પોટ્સ/ક્વિકીઝ, જિંગલ્સ, પ્રાયોજિત કાર્યક્રમો, ટૂંકી ફિલ્મો વગેરે.
• પ્રચાર સામગ્રીનું મેઈલિંગ - પ્રચાર સામગ્રીનું વિતરણ
• બલ્ક એસએમએસ વેબસાઇટ અને અન્ય ઉભરતા મીડિયા મારફતે ડિજિટલ મીડિયા પ્રચાર.                        

મુખ્ય મથક પર ડીએવીપીનું મુખ્ય સેટ-અપ:

1. પ્રચાર પાંખ (Campaign wing) - પ્રચાર અભિયાનોનું સંકલન કરવા માટે

2. એડવર્ટાઇઝિંગ વિંગ - પ્રેસ જાહેરાત જાહેર કરવા માટે

3. આઉટડોર પબ્લિસિટી વિંગ - આઉટડોર પબ્લિસિટી મટિરિયલના પ્રદર્શન માટે

4. પબ્લિસિટી વિંગ - પબ્લિસિટી મટિરિયલના પ્રિન્ટિંગ માટે

5. એક્ઝિબિશન વિંગ - પ્રદર્શનો મૂકવા માટે

6. માસ મેઇલિંગ વિંગ - પ્રચાર સામગ્રીના વિતરણ માટે

7. ઓડિયો-વિઝ્યુઅલ સેલ - ઓડિયો/વિડિઓ કાર્યક્રમોના નિર્માણ માટે

8. ડીટીપી સુવિધા સાથેનો સ્ટુડિયો - ડિઝાઇનિંગ માટે

9. નકલ પાંખ (Copy wing) - નકલ બનાવવા માટે

10. સંકલન સેલ (Coordination cell)  - પીક્યુ, વીઆઈપી રેફ., પાર્લ.સમિતિઓના સંકલન માટે

11. ઇલેક્ટ્રોનિક ડેટા પ્રોસેસિંગ સેન્ટર - બિલોની પ્રક્રિયા માટે.

12. એકાઉન્ટ્સ વિંગ

13. એડમિનિસ્ટ્રેશન વિંગ

ડીએવીપી પાસે દેશભરમાં ફેલાયેલી ઓફિસોનું નેટવર્ક છે:-

• બેંગ્લોર અને ગુવાહાટી ખાતે બે પ્રાદેશિક કચેરીઓ આ ક્ષેત્રમાં ડિરેક્ટોરેટની પ્રવૃત્તિઓનું સંકલન કરવા માટે 
• કલકત્તા અને ચેન્નાઈ ખાતે બે પ્રાદેશિક વિતરણ કેન્દ્રો અનુક્રમે પૂર્વ અને દક્ષિણ વિસ્તારોમાં પ્રચાર સામગ્રીના વિતરણની દેખરેખ રાખે છે.
• 35 ફિલ્ડ એક્ઝિબિશન યુનિટ્સ જેમાં સાત મોબાઇલ એક્ઝિબિશન વાન, સાત ફેમિલી વેલફેર યુનિટ્સ અને 21 જનરલ ફિલ્ડ એક્ઝિબિશન યુનિટનો સમાવેશ થાય છે.
• ચેન્નાઈ ખાતે પ્રાદેશિક પ્રદર્શન વર્કશોપ અને
• ગુવાહાટી ખાતે પ્રદર્શન કિટ પ્રોડક્શન સેન્ટર, પ્રદર્શન વિભાગને પ્રદર્શનની ડિઝાઇન અને પ્રદર્શનો નિર્માણ કરવામાં સહાય કરે છે.

ડીએવીપી દ્વારા જાહેર કરવામાં આવેલા કેટલાક મહત્વપૂર્ણ વિષયોમાં નીચેનો સમાવેશ થાય છે:-

1. આરોગ્ય અને પરિવાર કલ્યાણ

2. ડ્રગનો દુરુપયોગ અને પ્રતિબંધ

3. મહિલાઓ અને બાળ વિકાસ

4. યુવતીઓનો ઉત્કર્ષ

5. શિક્ષણ

6. પુખ્તવય માટે શિક્ષણ (Adult Education)

7. બિનપરંપરાગત ઊર્જા સ્ત્રોતો

8. મહિલા સમૃદ્ધિ યોજના

9. રાષ્ટ્રીય એકીકરણ અને સાંપ્રદાયિક સંવાદિતા

10. દહેજ, સ્ત્રી બાળહત્યા, બાળ મજૂરી, ભીખ વગેરે સામે જનમત ઊભો કરવાનો.

11. રક્તદાન

12. એઇડ્સ જાગૃતિ

13. ગ્રાહક સુરક્ષા

14. પીવાનું સલામત પાણી

15. વિકલાંગોનું કલ્યાણ

16. પાણીજન્ય રોગો

17. હસ્તકલા

18. સમાજ કલ્યાણ કાર્યક્રમો

19. કૃષિ

20. ખોરાક અને પોષણ

21. રાષ્ટ્રીય સામાજિક સહાય કાર્યક્રમો

22. ટ્રાયસેમ

23. આઈઆરડીપી (IRDP)

24. ડીડબ્લ્યુસીઆરએ (DWCRA)

25. રોજગાર ખાતરી યોજના

26. જવાહર રોજગાર યોજના

27. પંચાયતી રાજ અને

28. ભારતની આઝાદીના 50 વર્ષની યાદગીરી